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That Little Bowel Guy

Making a symbol for your company through a logo, spokesman or cartoon character can add or diminish your brand.  Sometimes it’s horrible branding beyond imagination. The first time I saw the Xifaxan commercial with it’s animated bowels, I almost choked.  Could it be that this little pink creature look identical to McDonald’s pink slime from… Read more »

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The Brightly Lit Christmas Tree

This particular year would be more like the Griswald family Christmas instead of the postcard perfect Christmas. My family was very traditional around Christmas.  We had a traditional meal, the same decorations and the same gift giving activities.  My mom was always someone who liked to have the house decorated.  So the men of the house would… Read more »